Chasen Matcha Bar
Conceptualized a playful rebrand positioning matcha as a bar experience to create a buzz-worthy original identity designed to attract a wider audience.
Branding
Marketing
Copywriting
Graphic Design
Project Overview
Company: Chasen Matcha Bar, Beverage/Cafe
About Chasen Matcha Bar: Chasen Matcha Bar is a Dallas-based specialty matcha shop known for its premium ceremonial-grade matcha drinks and minimalist, modern café experience with a strong lifestyle appeal.
Timeline: 2 weeks (2025)
My Role: Brand Designer // Digital Marketing Specialist
Reimagined Chasen Matcha Bar, a matcha pop-up cafe in Dallas, Texas through a playful, concept-driven rebrand that leans fully into the idea of matcha as a “bar” experience. Inspired by the brand’s name and limited weekend hours, I developed a creative direction that reframes the shop as a destination rather than just a café.
The refresh included renaming classic menu items with cocktail-inspired titles, introducing the cheeky tagline “Happy Hour starts at 9 AM,” and developing cohesive visual and messaging elements that feel witty, elevated, and highly shareable. The goal was to create a more marketable identity that builds intrigue, encourages social buzz, and better resonates with the city's trend-aware, experience-driven audience.
Design Solution
