Project Overview

Company: Hopdoddy, Restaurant & Hospitality
About Hopdoddy: Hopdoddy is a fast-casual burger concept known for its inventive, chef-driven burgers, rotating specialty menu items, and bold brand personality that blends quality ingredients with a fun, energetic dining experience.
Timeline: 5 days (2026)
My Role: Graphic Designer (Email), Copywriter

Conceptualized and designed a promotional email campaign highlighting Hopdoddy’s rotating specialty burgers, leaning fully into the brand’s playful, crave-worthy energy. The creative direction emphasized bold headlines, mouthwatering visuals, and limited-time urgency to capture attention quickly and encourage immediate menu exploration.

Strategically placed CTAs and clean visual hierarchy guided readers toward online ordering while reinforcing Hopdoddy’s reputation for originality and fan-favorite menu drops. Every element was designed to balance personality with performance, driving both engagement and clicks.

Design Solution