Project Overview

Company: Knife Italian Steak, Restaurant & Hospitality
About Knife Italian Steak: Knife Italian Steak is a modern Italian steakhouse in Dallas celebrated for its vibrant interior design, elevated steakhouse menu, and contemporary take on the traditional dining experience.
Timeline: 2 weeks (2025)
My Role: Brand Designer // Digital Marketing Specialist

Redesigned the brand identity for Knife Italian Steak to better align with the restaurant’s vibrant, design-forward interior. While the space itself delivers a bold and memorable guest experience, the existing visual identity felt understated in comparison.

I developed a refreshed logo and menu system that mirror the restaurant’s energy, color, and personality, ensuring the brand experience feels cohesive from the moment guests walk in to the moment they sit down. To extend that consistency beyond the physical space, I also created branded social media story templates, allowing the restaurant’s visual identity to translate seamlessly to its digital presence. My approach centered on the belief that the smallest brand touchpoints, from typography to menu layout to social design, carry just as much impact as the larger visual moments. The result is a more expressive, cohesive identity that fully reflects the restaurant’s distinctive character.

Design Solution