Matcha Cafe 🍵
2025
Chasen Matcha Bar
Conceptualized a playful rebrand positioning matcha as a bar experience to create a buzz-worthy original identity designed to attract a wider audience.
THE PROJECT
Chasen Matcha Bar is a Dallas-based specialty matcha 🍵 shop known for its premium ceremonial-grade matcha drinks and minimalist, modern café experience with a strong lifestyle appeal.
LOGO DESIGN
same brand logo but in a more fun & playful color way.
Reimagined Chasen Matcha Bar, a matcha pop-up cafe in Dallas, Texas through a playful, concept-driven rebrand that leans fully into the idea of matcha as a “bar” experience. Inspired by the brand’s name and limited weekend hours, I developed a creative direction that reframes the shop as a destination rather than just a café.
COLOR PALETTE
SAMPLE MENU / POSTER
The refresh included renaming classic menu items with cocktail-inspired titles, introducing the cheeky tagline “Happy Hour starts at 9 AM,” and developing cohesive visual and messaging elements that feel witty, elevated, and highly shareable.
SAMPLE PRODUCTS
The goal was to create a more marketable identity that builds intrigue, encourages social buzz, and better resonates with the city's trend-aware, experience-driven audience.
SAMPLE STORIES
