bedding & sleepwear 🛌🎀
2026
Lulla
Designed a complete brand identity for Lulla, a conceptual bedding and sleepwear brand, including brand strategy, creative direction, visual identity, logo system, typography, color palette, and marketing assets.
THE PROJECT
Lulla is a bedding and sleepwear 🛌 brand for people who believe there's no place better than home. We create bold, comfort-first 🎀 essentials designed to make every night 💤 in and every slow morning ☕️ 🥐 something to look forward to.
THE DETAILS
Conceptualized and designed Lulla, a bedding and sleepwear brand, from initial strategy and positioning to a complete visual identity system. Developed the brand concept, naming, creative direction, logo suite, typography, color palette, illustrations, packaging direction, and social media identity.
PROMOTIONAL CONTENT
Lulla was born from the idea that home should be your favorite place to be. Rather than positioning the brand around luxury bedding or better sleep, I wanted to create a lifestyle brand that celebrates the joy of staying in.
SOCIAL MEDIA
To bring that vision to life, I created a playful yet elevated visual identity utilizing components unique to the brand: stripe patterns, ruffles, "charms" as details, whimsy illustrations and fonts.
The finished identity positions Lulla as more than a bedding company. It establishes a recognizable lifestyle brand designed for the modern homebody. Every element, from the visual system to the tone of voice and social media direction, was intentionally crafted to create a consistent experience that makes staying in feel aspirational, expressive, and worth looking forward to.
